Total GMV
GHC 13,941
Completed GMV across seven pilot weeks.
Successful Transactions
322
Out of 341 total • ~94% success rate.
Unique Users
157
Telecel staff who tested the marketplace.
Repeat Users
71
~45% of users transacted more than once.
Pilot Timeline & Key Milestones
Seven weeks of iterative learning, stability, and commercial validation.
Strategic Insights
What this pilot proves for users, merchants, tech, and growth.
User Behaviour & Retention
- 157 users onboarded during the closed pilot.
- 71 (~45%) returned for multiple transactions, signaling early retention.
- Cashback incentives strongly influenced repeat usage.
- Breakfast introduction extended activity beyond the traditional lunch window.
Merchant Operations
- Merchant achieved operational autonomy by Week 4 with minimal field support.
- Catalog expansion (adding breakfast) proved an effective demand lever.
- By Week 5 the merchant became an evangelist, converting new Telecel staff.
- Operational confidence increases the likelihood of scaling to more merchants.
Technology & Product Readiness
- Rapid APK iterations eliminated early bugs and stabilised transactions.
- Achieved a 100% success rate in Week 2 after fixes.
- Week 6 glitches exposed areas to improve cashback accounting and network resilience.
- Validated that the platform can support higher peak loads.
Growth Levers Identified
- Onboarding additional merchants and locations inside and beyond Telecel.
- Deepening catalog variety to unlock more baskets and occasions.
- Full Telecel Play distribution once security approvals are cleared.
- Telecom-led incentives and marketing to accelerate acquisition at scale.
Supporting Dashboards
Complementary views available in the analytics workspace.
Weekly Trends
Transactions, GMV and AOV week-on-week.
Cashback Leaderboard
Top beneficiaries and total rewards paid.
User Frequency
Most active Telecel staff by transaction count.
Merchant Performance
Conversion, AOV and throughput by merchant.