Total GMV
GHC 20,574
Completed GMV across Weeks 1–9 (baseline).
Successful Transactions
464
Out of 488 total (Weeks 1–9) • ~95% success rate.
Unique Users
194
Unique pilot users (Weeks 1–9 baseline).
Repeat Users
92
~47% of users transacted more than once (Weeks 1–9).
Pilot Timeline & Key Milestones
Weeks 1–9: iterative learning, operational maturity, and sustained demand under real-world constraints.
Strategic Insights
What the pilot demonstrated for users, merchants, technology, and scale-readiness.
User Behaviour & Retention
- Repeat usage emerged early, signalling real utility beyond one-off testing.
- Cashback and convenience influenced adoption, with notable spikes driven by merchant advocacy.
- Expanding the catalog (e.g., breakfast) unlocked new demand windows and higher throughput.
Merchant Operations
- Merchant operational autonomy was demonstrated from Week 4 onward.
- By Week 5, merchant-led evangelism became a measurable acquisition driver.
- Performance remained resilient even during network issues and reduced staff presence.
Technology & Product Readiness
- Bug fixes and releases improved success rates and stability over time.
- Week 7 delivered the highest weekly throughput, validating capacity under load.
- Closing week delivered highest GMV despite low staffing, indicating maturity.
Growth Levers Identified
- Increase distribution to larger cohorts and expand to multiple merchants.
- Use incentives + recognition (e.g., top user rewards) to drive repeat behaviour.
- Broaden catalog and operating windows to raise transaction frequency.
Supporting Dashboards
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